Not Your Average BDR
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Problem statement
What's going on at
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What we do
How we partner
Your in-house
GTM engineering
team
Initial engagement
An ICP scoring model that actually
tells reps what to do.
Step 01 · ICP model
Step 02 · Tech stack
Step 03 · Signals
Job posts
Fundraises
News & champion changes
Path forward
The plays —
sequenced for impact.
We've done dozens of these engagements. Here's the executable cut for Zip Security.
Overarching · Ongoing
Tier 1 · Week 4–8
01 / 03
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Tier 2 · Week 9–12
02 / 03
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Tier 3 · Week 12 onward
03 / 03
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