Not Your Average BDR×
Problem statement

What's going on at

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What we do

How we partner

Your in-house GTM engineering team

Initial engagement

An ICP scoring model that actually tells reps what to do.

Step 01 · ICP model
Step 02 · Tech stack
Step 03 · Signals
Job posts
Fundraises
News & champion changes
Path forward

The plays — sequenced for impact.

We've done dozens of these engagements. Here's the executable cut for Zip Security.

Overarching · Ongoing

Tier 1 · Week 4–8

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Tier 2 · Week 9–12

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Tier 3 · Week 12 onward

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